Cookie Policy

Last Updated: April 11, 2026

1. Introduction

Welcome to Via 313. We are committed to being transparent about how we collect and use data related to your online experience. This Cookie Policy explains what cookies are, what types of cookies we use, why we use them, and how you can control your cookie preferences when you visit our website at via313-pizzas.click.

This policy should be read alongside our Privacy Policy and Terms of Service, which together govern your use of our website and services. By using our website, you acknowledge that you have read and understood this Cookie Policy.

If you have any questions about our use of cookies, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work, to work more efficiently, and to provide reporting information.

Cookies are sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies perform many different jobs, such as allowing you to navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help ensure that advertisements you see online are more relevant to you and your interests.

Cookies set by the website owner (in this case, Via 313) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as advertising, interactive content, and analytics. The parties that set these third-party cookies can recognize your computer both when it visits our website and when it visits certain other websites.

2.1 How Do Cookies Work?

When you visit our website for the first time, your browser receives a small file from our web server or from a third-party server. This file is stored on your device. Each time you return to our website, your browser sends this file back to the server. This allows the server to recognize your browser and remember information about your previous visits, such as your preferred language, items in your shopping cart, or whether you are logged in.

Cookies can be session cookies, which are temporary and expire once you close your browser, or persistent cookies, which remain on your device for a set period of time or until you delete them manually.

3. Types of Cookies We Use

We use several different types of cookies on our website, each serving a specific purpose. Below is a detailed explanation of each category:

3.1 Strictly Necessary / Essential Cookies

These cookies are essential for the website to function properly. They enable core functionality such as security, network management, and account access. Without these cookies, certain parts of our website may not work as intended. These cookies do not collect any information that could be used for marketing purposes.

Because these cookies are strictly necessary to deliver the website to you, they cannot be refused. You can block or delete them by changing your browser settings, but this may affect how the website functions.

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, for example, which pages they visit most often and whether they receive error messages from web pages. All information collected by these cookies is aggregated and therefore anonymous. They help us understand how our website is performing and improve it over time.

We use Google Analytics to collect this data. Google Analytics uses cookies to gather information about how you use our website. This helps us understand user behavior, traffic patterns, and overall website performance.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make and provide enhanced, more personalized features. For example, these cookies can be used to remember your username, language preference, or the region you are in. They may also be used to provide services you have asked for, such as watching a video or commenting on a blog.

The information these cookies collect may be anonymized and cannot track your browsing activity on other websites.

3.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement, as well as to help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks with the website operator's permission. They remember that you have visited a website and this information is shared with other organizations, such as advertisers.

We use Google Ads cookies to track conversions and deliver targeted advertisements. These cookies may link your activity on our website with activity on other websites in order to provide targeted advertising.

4. Specific Cookies We Use

The following table provides detailed information about the specific cookies used on our website, including their name, purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users and track sessions across pages. Analytics / Performance 2 years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Stores and updates a unique value for each page visited. Analytics / Performance 24 hours
_gat Google Analytics Used to throttle request rate and limit data collection on high-traffic websites. Helps manage the volume of requests to Google Analytics servers. Analytics / Performance 1 minute
_gcl_au Google Ads (DoubleClick) Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks ad conversions and user activity linked to ad clicks. Advertising / Targeting 3 months
_fbp Facebook / Meta Used by Facebook to deliver a series of advertisement products such as real-time bidding from third party advertisers. Tracks browsing behavior across websites sharing Facebook Pixel. Advertising / Targeting 3 months
cookieconsent_status Via 313 (First Party) Stores the user's cookie consent preference so the consent banner does not reappear on subsequent visits. Essential / Functional 1 year
PHPSESSID Via 313 (First Party) Preserves user session state across page requests. Used for server-side session management and is essential for the website to function correctly. Essential Session (expires when browser is closed)
cart Via 313 (First Party) Stores items added to your online order cart so that your selections are preserved as you browse the website. Functional Session / 30 days
preferred_location Via 313 (First Party) Remembers your preferred restaurant location so that relevant menu and ordering information is displayed upon your return visits. Functional 6 months
_gac_ Google Ads Contains campaign-related information for the user. Used by Google Ads to measure the effectiveness of advertising campaigns and conversion tracking. Advertising / Targeting 90 days

5. Third-Party Cookies and Services

Some cookies on our website are set by third-party services. We do not control what information is collected by these third parties, and their use of cookies is governed by their own privacy and cookie policies. We encourage you to read the privacy policies of any third-party services you encounter through our website.

5.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to analyze website traffic and user behavior. Google Analytics uses cookies to collect non-personally identifiable information about how you use our website. The data collected includes pages visited, time spent on pages, geographic location (country/city level), device type, and browser type.

For more information on how Google uses your data, visit: https://policies.google.com/privacy

5.2 Google Ads

We use Google Ads to run advertising campaigns and track their effectiveness. Google Ads cookies help us understand which of our advertisements led you to visit our website and to make purchases. This information helps us optimize our advertising spend and deliver more relevant advertisements.

5.3 Facebook / Meta Pixel

We may use the Facebook Pixel, a piece of code provided by Meta Platforms, Inc., to measure the effectiveness of our advertising, to build audiences for future advertisements, and to remarket to people who have already taken some kind of action on our website.

For more information, visit: https://www.facebook.com/privacy/policy/

6. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject cookies (except for strictly necessary cookies). You can exercise your cookie preferences in the following ways:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies, to accept only certain cookies, or to alert you when websites try to place cookies on your device. Below are links to instructions for managing cookies in the most popular browsers:

6.2 Opt-Out Tools for Analytics and Advertising

In addition to browser settings, you can use the following opt-out tools to limit data collection by specific third-party services:

Service Opt-Out Tool
Google Analytics Google Analytics Opt-Out Browser Add-on
Google Ads / Personalized Ads Google Ads Settings
Facebook / Meta Ads Facebook Ad Preferences
Network Advertising Initiative (NAI) NAI Opt-Out Tool
Digital Advertising Alliance (DAA) DAA Opt-Out Tool
Your Online Choices (EU/UK) Your Online Choices

6.3 Mobile Device Settings

If you use a mobile device, you may be able to limit interest-based advertising through your device settings. On iOS devices, you can use the "Limit Ad Tracking" feature in your Privacy settings. On Android devices, you can opt out of interest-based advertising through the Google Settings app.

7. Impact of Disabling Cookies

If you choose to disable or block certain cookies, please be aware that this may affect the functionality and performance of our website. Below is a summary of the potential impact depending on which types of cookies you disable:

Cookie Type Impact of Disabling
Essential / Strictly Necessary Significant impact. Core website features may stop working. You may be unable to place online orders, log in to your account, or use the shopping cart. We recommend not disabling these cookies.
Analytics / Performance Minimal impact on your experience. We will be unable to collect data about your visit, which limits our ability to improve the website. Your browsing experience will remain functional.
Functional Moderate impact. Website personalization features will not work. Your preferences (such as saved location or language) will not be remembered between visits. You may need to re-enter information on each visit.
Advertising / Targeting Minimal impact on website functionality. You will still see advertisements, but they will be less relevant to your interests. You may see the same advertisements more frequently.

8. Cookie Consent and Your Rights Under U.S. Law

We are committed to complying with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, as well as applicable Federal Trade Commission (FTC) guidelines on online tracking and consumer privacy.

Under the CCPA/CPRA, California residents have the right to:

  • Know what personal information is being collected about them through cookies and other tracking technologies.
  • Know whether their personal information is being sold or disclosed and to whom.
  • Opt out of the sale or sharing of their personal information.
  • Request deletion of their personal information collected through cookies.
  • Not be discriminated against for exercising their privacy rights.

If you are a California resident and wish to exercise any of these rights, please contact us using the contact information provided in Section 10 below. You may also submit a request through our website at via313-pizzas.click.

We do not sell personal information collected through cookies to third parties for monetary consideration. However, certain sharing of data with advertising partners may be considered "sharing" under the CPRA. You can opt out of such sharing using the tools described in Section 6 of this policy.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or changes in applicable laws and regulations. When we make significant changes to this policy, we will update the "Last Updated" date at the top of this page and may also notify you through a notice on our website.

We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies and related technologies. Your continued use of our website after any changes to this Cookie Policy will constitute your acceptance of such changes.

If you have any concerns about the changes we have made to this Cookie Policy, please contact us using the information below before continuing to use our website.

10. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us:

Via 313

We will respond to your inquiry as soon as reasonably possible and in accordance with our obligations under applicable law. If you are unsatisfied with our response, you may have the right to lodge a complaint with a relevant supervisory authority in your jurisdiction.


This Cookie Policy was last updated on April 11, 2026 and is effective as of that date. All rights reserved © 2026 Via 313.